101 Ways to Captivate a Business Audience by Sue Gaulke

By Sue Gaulke

This consultant provides one hundred and one audience-tested anecdotes, stories, fees and insights designed to assist readers develop into appealing, inventive and relaxing presenters. It teaches "how-to" talents and learnable behaviours that may be positioned to quick use. details on controlling nerves can be incorporated.

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Example text

I call it an idea web, and I've been using the concept for years in my Speakers Training Camps. It really helps people to think of ideas quickly and easily. Besides, it's actually fun! One of my clients, John, a financial planner, said that an idea web helped to save the day for him. John's boss was scheduled to deliver a very important sales presentation with big dollars on the line when he suddenly came down with the flu. John was asked to step in. John created an idea web in five minutes, color-coded his main points, and delivered the presentation right from the web.

Audience survey questionnaire. Spectacular Speaker Survey 1. Who is the most memorable speaker you have ever heard? (speaker, presenter, trainer, any type of speaker) 2. What is it about this person that makes him or her so outstanding? (try to list three qualities) 3. What is the worst thing a speaker can do to turn you off, bug you, even make you grind your teeth in agony? Page 5 technical writer, financial analyst, pharmacist, secretary, and health care technician. I administered the questionnaire at the beginning of the session, before the audience had a chance to be influenced by my training.

Avoid the Ten Terrible Turn-offs 7 5. Be Creative With Both Technical and Nontechnical Audiences 9 6. Audiences Want Steak: Know Your Stuff 10 7. Audiences Want Sizzle: Be Interesting 10 8. Audiences Want Style: Be Enthusiastic 11 9. Know Your Audience 14 10. Find An Informant 14 11. Step Into Their Shoes 15 12. Get in Synch With Your Audience 17 13. Become an Insider 18 14. Activate Their "On" Buttons 18 15. Enhance Your Charisma Factor 19 16. Develop Your OOMPH 20 17. Reach Into Their Souls 21 18.

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