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Position audit Mission & objectives Strategic control Strategic options Strategic choice Implementing strategy as Corporate appraisal Action ea cc Environmental analysis tud Rational model of the strategic planning process Position Choice However, whereas the rational model is usually presented as a linear model, JS&W also recognise the interdependencies between analysis, choice and implementation. fre Exam focus point Structuring includes processes, relationships, organisation structure and how these elements work together.
Ter Following JS&W, we will start our analysis of the environment by dividing it into three parts, each of which has its own particular tools or theories that provide a basis for thinking about it. 2 Environmental uncertainty FAST FORWARD Environmental uncertainty depends on the degree of complexity and the degree of stability present. A large part of business strategy consists of making the organisation's interaction with its environment as efficient as possible. In the context of strategic management, therefore, the degree of uncertainty in the environment is of great importance.
Ter ial (a) 2 The macro-environment The macro-environment may be analysed into six segments using the PESTEL framework. ym a FAST FORWARD 12/11, 6/11, 12/10, 6/10 Analysis of the macro-environment is commonly based on breaking it down into a handful of major aspects. Your syllabus requires you to be familiar with the PESTEL framework, which is based on six segments. co m Uncertainty depends on complexity and stability: the more complex or dynamic the environment is, the more uncertain it is. com Exam focus point PESTEL is a useful checklist for general environmental factors, but remember, in the real world, these factors are often interlinked.